BUILD YOUR LIST
Start by making a comprehensive list of local businesses- banks, local companies, factories, real estate offices, utility companies, professional offices (doctors, dentists), insurance companies and car dealerships are perfect.
ADD SERVICE
Attract business prospects by offering alue-added service:
- Gift Registry
- Free Gift Wrapping
- Knowledgeable, friendly service
- Online shopping and ordering (if you are an eRepresentative)
PERFECT THE APPROACH
The key to winning a business Customer is in contacting the right persn. TO approach a business:
- Call the company
- Find out who's in charge of gift-giving and Employee/Customer recognition
- Send her/him an introductory letter (LIKE THE ONE BELOW)
- Follow up by phone a few days later to schedule an appointment
INTRODUCTORY LETTER
Date
Dear (Business Contact),
How would you like to finish your shopping now As a service to the businesses in this area, Avon has a beautiful line of items perfect for business gift-giving. Our gifts are designed with you in mind - they're beautiful, convenient to buy and I'll deliver them to you, boxed and wrapped. You can charge your purchases on MasterCard, Visa, American Express or Disco er Card.
Enclosed is the latest Avon Brochure. I will call you in a few days to set up an appointment to show you just a few of these lovely gifts. You can place your order directly on my web page at http://youravon.com/aidenbean if this is more convenient for you.
A 15-minute meeting with me can save you hours of fighting crowds and all related shopping hassles. I look forward to meeting you in the near future.
Sincerely,
{Your Name}
Avon Independant Sales Representative
Address
Telephone
www.youravon.com/yourname
MAKE THE PRESENTATION
- Open the sale by starting a conversation with an explanation of why you're there.
- Determine the company's needs by asking open-ended questions like, "Wat occasions are coming up for which you'll need gifts?"
- Sell the benefits of shopping Avon by showing the Brochure and matching those needs with the appropriate Avon products.
- Close the sale by asking for the order
- Give your contact samples or a small gift
POTENTIAL BUSINESS CUSTOMERS:
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